Introduction of the Study

Tourism is very beneficial industry in various ways if it is managed carefully. It is implicit that properly managed tourism will support economic growth and uplift the standard of lifestyle and also excel other forms of development in the host communities. If we consider the history of tourism development, humans have travelled since the beginning of time when ancient people used to move from one place to another. The purposes of travel were trade, religious obligations, economic benefits, war, migration, and many others.  According to Theobald, in the Roman period, wealthy aristocrats and high government officials also travelled for pleasure (Theobald, 2005 p. 145). In this way, the origin of tourism is really very old. Stronza estimates that the history of modern travel and tourism is about a century old and that by now humans have to travel to most corners of the planet (Stronza, 2008 p. 107) and even beyond the planet, known as space tourism. Tourism has emerged as a gigantic industry which contributes an estimated 3 billion US dollars in annual revenue and about 10 percent of all employment (Honey and Rome, 2000 p.55). Furthermore, due to the rapid process of globalization and with the help of new technologies in different sectors, the figures will definitely increase in the future. According to The International Eco-tourism Society (TIES, 2002 p.89) and World Tourism Organization (WTO, 2004), by 2010 tourism will have increased to more than 1 billion international arrivals per year and is projected to increase further to 1,6 billion by 2020 (Holden, 2008, TIES, 2005) (see Figure 1.1).